If you're familiar with Twitter you'll understand this, but for those who don't have a Twitter account, I'll explain.
A few days ago, I posted this and included @runnersworld, so they would see that I had mentioned them:
Then Runner's World reposted this and responded to my tweet. By retweeting (RT) this means that all 30,000+ of their followers saw this.
I just thought that was cool. Yes, I'm easily flattered and amused.
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